There’s always something new to learn.
Aspen may be synonymous with ski culture and celebrity sightings, but there’s so much more beneath its snow-dusted surface. Tucked high in Colorado’s Rocky Mountains, it’s a place where art collides with adrenaline, and where natural beauty becomes its own kind of luxury. You’ll find world-class slopes, yes — but also open-air opera, avant-garde architecture, and a community that pulses with mountain soul.
Whether you’re sipping après cocktails by a roaring fire or hiking wildflower-covered trails in the summer sun, Aspen doesn’t just impress — it enchants.
Let’s see what we discover.
Things you didn’t know about Aspen.
5. Aspen started as a silver mining boomtown.
Before the skiers came, Aspen thrived during the Colorado Silver Boom in the late 1800s. The town was named for the aspen trees blanketing its hillsides.
4. Hunter S. Thompson ran for sheriff here.
In 1970, the famed gonzo journalist launched a satirical, anti-establishment campaign in Aspen — and nearly won.
3. It’s home to the oldest operating ski lift in North America.
Lift-1 helped define Aspen’s ski scene when it debuted in 1946 — and parts of it are still standing today as a historical monument.
2. You’ll find more art galleries than gas stations.
With institutions like the Aspen Art Museum and countless independent spaces, Aspen’s cultural footprint is as strong as its powder days.
1. The altitude is no joke.
At nearly 8,000 feet above sea level, Aspen can trigger altitude sickness for first-timers — so hydration is more essential than your designer ski gear.
Bottom line.
Aspen proves luxury can come with
mud on your boots and snow in your hair.
It’s a playground for the polished and the rugged,
and it’s calling — year-round.
Where meaningful travel begins.
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