
What you didn’t know about Seoul, South Korea.
Seoul’s intensity comes from forces far older and far deeper than its futuristic glow, shaped by geography, monarchy, war, reinvention, and a cultural resilience that threads through every corner of the city.
The city sits in a natural basin surrounded by guardian mountains, Bugaksan, Inwangsan, Namsan, forming a protective landscape rooted deeply in Korean geomancy. The Joseon dynasty designed Seoul with cosmic symmetry in mind, aligning palaces, gates, and main boulevards with spiritual precision that still shapes how the city feels today. Beneath the ultramodern architecture lies a web of ancient hanok neighborhoods preserved between skyscrapers, and entire fortress walls, some centuries old, still tracing the hills above the city. Even K-culture’s global explosion has deep roots: a national commitment to arts, education, and technology that accelerated after the Korean War rebuilt the country from nothing. Food tells its own story, fermentation traditions dating back thousands of years, market stalls surviving political eras, seasonal rituals preserved in modern dishes. Seoul’s power isn’t accidental, it’s built from survival, creativity, and an unbreakable cultural spine.
Five fascinations about Seoul.
5. Seoul has a secret garden hidden behind a palace.
The Huwon at Changdeokgung Palace was once a royal retreat, a serene landscape of ponds and pavilions hidden from public view for centuries.
4. The city banned plastic surgery ads in the subway.
There were so many cosmetic surgery billboards that officials removed hundreds in an effort to support healthier self-image.
3. Seoul’s oldest market is over 600 years old.
Namdaemun Market has been operating since 1414, and you can still find hand-sewn goods, traditional street snacks, and lantern-lit charm.
2. There’s a library made entirely of light.
The Starfield Library inside COEX Mall features giant 13-meter bookshelves, a dreamy mix of design and intellect.
1. The Hangang River used to divide kingdoms.
What now flows through the heart of modern Seoul once marked the border between ancient rival dynasties.
Where meaningful travel begins.
Start your journey with Foresyte, where the planning is part of the magic.
Discover the experiences that matter most.






































































































