Why you should experience EVEN Hotel New York Times Square South in New York, NY.
EVEN Hotel New York Times Square South is an invigorating hotel where Garment District's kinetic rhythm, Manhattan's vertical intensity and a purpose-built philosophy of wellness converge within one of IHG's earliest experiments in health-centered hospitality.
Set along West 35th Street near 8th Avenue and just steps from Madison Square Garden, the hotel rises 25 stories from a narrow Manhattan parcel completed in November 2015 as a $28.05 million new-build project, giving the emerging EVEN concept a physical expression specifically designed for Midtown density. Glen & Company Architecture collaborated with architect of record Peter Poon Architects on interiors inspired by water, grass, wood and stone, introducing cork floors, textured wood walls, gray stone ceramic tile, gabion walls, 15-foot stone columns and a glass-enclosed installation resembling a cross-section of earth. Digitally produced grass imagery carries that biophilic language into the guest corridors, while greenery-patterned curtains, wooden accessories and earth-toned tapestries continue the visual style inside the rooms. The resulting property turns a compact West 35th Street tower into an unusually complete expression of Glen Coben's nature-driven design language, creating a restorative counterpoint to the relentless movement surrounding Penn Station and Madison Square Garden.
What you should know about EVEN Hotel New York Times Square South.
EVEN Hotel New York Times Square South is best known for opening in November 2015 as the third EVEN Hotels property worldwide and the brand's first New York location, introducing IHG's then-new wellness concept through 150 guestrooms after the company had launched EVEN in 2012 and opened its inaugural hotel in Norwalk, Connecticut in June 2014. The Manhattan project originated from a 2013 agreement with an ownership group led by Frank Chan and Lance Steinberg for a 77,000-square-foot hotel conceived around 150 guestrooms, 25 guestroom floors and a three-zone fitness program. EVEN itself emerged from two years of consumer research around four operating principles, Keep Active, Rest Easy, Eat Well and Accomplish More, positioning the brand as IHG's attempt to build an entire mainstream hotel concept around maintaining personal routines while traveling. Times Square South became a crucial early proof point for that strategy, arriving after Norwalk and Rockville but before the planned expansion into Brooklyn, Midtown East, Seattle, Miami and Omaha placed the concept into a broader national pipeline.
The original guestroom program translated those four principles into physical mechanisms through eucalyptus-fiber linens engineered for cooler sleep, fully enclosed rainfall showers, EO bath products, adjustable LED mood lighting and movable desks capable of shifting between seated and standing work. In-room Training Zones extended exercise beyond the Athletic Studio through dedicated cork flooring and fitness equipment, while more than 15 trainer-led workout channels converted the television into an instructional component of the room itself. Cork & Kale carried the same structure into food through smoothies, freshly squeezed juice and a menu built around the brand's Eat Well philosophy, while the Athletic Studio incorporated Woodway treadmills and additional cardio equipment as the larger-scale counterpart to private workouts upstairs. The combination of eucalyptus bedding, programmable light, standing work surfaces, Training Zones, guided video instruction and Cork & Kale made the 35th Street property a particularly concentrated demonstration of IHG's original thesis that sleep, movement, nutrition and productivity could be designed as interconnected parts of a hotel room rather than isolated services elsewhere in the building.
How to fold EVEN Hotel New York Times Square South into your trip.
EVEN Hotel New York Times Square South works as the anchor for an afternoon tracing the railway ambition, architectural loss and contemporary reinvention that have repeatedly reshaped the blocks west of 7th Avenue.
Begin at Penn Station, where McKim, Mead & White's 1910 terminal capped a rail project begun in 1904 that carried Pennsylvania Railroad trains beneath the Hudson River into Manhattan for the first time, before demolition of the above-ground station between 1963 and 1966 cleared the site for the present Madison Square Garden complex while the original tracks and platforms remained below. Continue to Moynihan Train Hall, where Skidmore, Owings & Merrill transformed the former mail-sorting room of the 1913 Farley Building into a 255,000-square-foot rail hall opened January 1, 2021, suspending four catenary skylight vaults above three original steel trusses and creating direct access to 17 tracks serving Amtrak and the Long Island Rail Road. Conclude at High Line, where the West Side's elevated freight infrastructure began operating in 1934 before its surviving rail structure became the foundation of a linear park whose first section opened in June 2009, preserving a physical fragment of the industrial transportation network that once threaded directly through buildings along Manhattan's western edge. The progression moves from McKim, Mead & White's vanished rail gateway through SOM's recovery of architectural ceremony inside the Farley Building into the preservation of an elevated freight route, revealing successive ideas about movement, demolition and reinvention within the immediate urban world surrounding EVEN Hotel New York Times Square South.
Where your story begins.
Foresyte Travel reveals places that feel extraordinary long before you arrive.
Experience premium editorial crafted for luxury travelers.
