MoMA Store

People viewing contemporary artworks inside MoMA’s gallery spaces

The MoMA Design Store is where art and everyday life meet in an affair of function and form, a concept shop that feels more like a living exhibition.

Everything inside has been curated with an almost romantic obsession for innovation: sleek homeware, minimalist watches, clever gadgets, and limited-edition prints that carry the museum’s aesthetic into the world beyond its walls. It’s not a souvenir shop; it’s a manifesto on modern design. Each object tells a story about creativity in motion, about how the ideas of artists and architects can transform the mundane into the meaningful. Even a tea kettle or notebook here feels like an emblem of thoughtful living.

What few visitors realize is that the Design Store itself was born from MoMA’s pioneering role in legitimizing industrial design as fine art.

Since the 1930s, the museum has been championing objects of utility as expressions of beauty, curating exhibitions that elevated furniture, appliances, and even typefaces to gallery-worthy status. The store continues that tradition, functioning as both a retail space and an educational platform. Many of its products come from MoMA’s own curatorial partnerships or feature designs found in its permanent collection. The minimalist layout, clean lines, bright lighting, and generous negative space, mirrors MoMA’s galleries, blurring the line between display and desire. Each shelf feels like an essay in visual balance, a nod to Bauhaus principles modernized for the present day.

To fold the MoMA Design Store into your trip, visit after exploring the museum, your mind still buzzing with inspiration.

It’s the ideal way to extend the creative experience, whether you’re buying a timeless Alessi piece or simply browsing. Pick up something small that embodies your visit, a print, a pen, a pocket-sized design that turns memory into object. Then take a walk up Fifth Avenue or through Bryant Park, where the pulse of the city reminds you that great design isn’t confined to museums, it’s woven into New York itself.

MAKE IT REAL

Got lost staring at a single canvas for twenty minutes and didn’t regret a second. Whole vibe messes with your head and somehow lifts it at the same time.

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