Why you should experience Hyatt Herald Square New York in New York, NY.
Hyatt Herald Square New York is a fashion-minded boutique hotel where Herald Square's publishing heritage, Garment District creativity, retail theater and restless Midtown energy converge within an intimate property conceived around the industries that shaped its surrounding blocks.
Set along West 31st Street near 5th Avenue and just steps from Empire State Building, the hotel translates the neighboring fashion and publishing worlds through interiors by VLDG principals Paul Vega and Vennie Lau, who combined reclaimed wood, letterpress blocks, pounded metal, custom fabrics and flashes of hot pink throughout the property. Stickbulb created a lobby lighting installation from wooden beams of varying lengths, while nine local artists contributed works and Vicky Chan designed individualized elevator-floor panels incorporating fashion imagery. Guestrooms continue the concept through retail-inspired open armoires, desks doubling as vanities, necklace-like chain lighting and letterpress quotations from fashion designers, turning familiar elements of clothing display and print production into functional interior design. The result is a hotel where Paul Vega, Vennie Lau, Stickbulb and Vicky Chan translate Herald Square's fashion and publishing culture into a hospitality environment built around material references to making, printing and display.
What you should know about Hyatt Herald Square New York.
Hyatt Herald Square New York is best known for opening in 2014 as a 122-room collaboration between Hyatt Hotels Corporation and Chesapeake Lodging Trust, with Real Hospitality Group managing a property whose entire design program was conceived around Herald Square's publishing history and the neighboring Fashion District. VLDG principals Paul Vega and Vennie Lau developed the lobby, hallways, guestrooms and rooftop through reclaimed wood, glass, custom textiles, letterpress blocks and pounded metal, while Brooklyn manufacturer Stickbulb contributed a bespoke LED installation formed from staggered wooden beams. Nine local artists supplied work for the lobby, and artist Vicky Chan created distinct elevator panels for individual floors using fashion imagery and the same hot-pink accent carried into guestrooms, where letterpress blocks display designer quotations and also function as room numbers. The accommodation program culminates in an eighteenth-floor Penthouse suite, while Manhattan-facing rooms frame Empire State Building and Chrysler Building views through a design style that connects fashion display with the mechanics of print production. Hyatt, Chesapeake Lodging Trust, VLDG, Stickbulb and Vicky Chan gave the compact property a unusually authored character in which architecture, graphics, lighting and furniture all participate in the same creative narrative.
Executive Chef Gunnar Steden originally carried that concept into three distinct culinary spaces, pairing Espresso Bar with locally roasted Stone Street Coffee Company beans and pastries from Balthazar Bakery while arranging its seating beside an installation of Dalí-inspired clocks set to the local times of international fashion capitals. The Den developed the publishing theme as a library-like restaurant and cocktail bar with bookshelves, a writing desk, an 18-seat private dining area modeled after an upscale diner and a bar conceived visually as an oversized residential drinks cart. Up on 20 completed Steden's original program on the roof with seasonal cocktails, international and local beers, small plates and capacity for events reaching 100 people, while Empire State Building views made the surrounding skyline part of the room's composition. Together, Gunnar Steden, Stone Street Coffee Company, Balthazar Bakery and Up on 20 extended Hyatt Herald Square New York's fashion-and-publishing thesis from interior design into coffee, dining and rooftop social culture.
How to fold Hyatt Herald Square New York into your trip.
Hyatt Herald Square New York works as the anchor for an afternoon tracing fashion history, decorative craftsmanship and New York retail ambition through the districts surrounding West 31st Street.
Begin at Museum at FIT, where Fashion Institute of Technology maintains a collection exceeding 50,000 garments and accessories and uses exhibitions to examine fashion through designers, materials, cultural movements and centuries of changing dress, giving the hotel's Garment District references a deeper institutional context. Continue to Morgan Library & Museum, where J. Pierpont Morgan commissioned Charles Follen McKim to create a private library for manuscripts, rare books, drawings and printed works within an Italian Renaissance-inspired interior rich in marble, carved wood and painted decoration. Conclude at Macy's Herald Square, where the company associated with Rowland Hussey Macy developed an immense department store at Broadway and 34th Street whose successive expansions helped make Herald Square synonymous with large-scale American retail and fashion commerce. The progression moves from FIT's fashion collections through Morgan's culture of books and collecting into the merchandising theater of Macy's Herald Square, revealing the unusually concentrated relationship among clothing, print and retail surrounding Hyatt Herald Square New York.
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