Why you should experience voco Times Square Broadway in New York, NY.
voco Times Square Broadway is a nocturnal premium hotel where Times Square's theatrical electricity, Prohibition mythology, vertical performance and relentless culture of performance converge within a contemporary tower conceived around the district after dark.
Set along West 48th Street near 7th Avenue and just steps from Times Square, the 32-story new-build property translates New York's Prohibition-era speakeasies through warm lighting, rich textures, streamlined furnishings and intimate spaces that temper the visual intensity outside. Its 419 guestrooms rise above the Theater District with floor-to-ceiling city perspectives, while a 2,400-square-foot indoor-outdoor rooftop creates an elevated counterpart to the streets below. Guestrooms ranging from 140 to 280 square feet extend the contemporary style through compact planning, walk-in showers and configurations that include bunk beds alongside conventional king and double accommodations. The result is a hotel where speakeasy intimacy and skyline exposure capture two enduring sides of Times Square, the private anticipation before a night begins and the enormous performance waiting outside.
What you should know about voco Times Square Broadway.
voco Times Square Broadway is best known for opening in February 2026 as the largest voco hotel in the Americas, introducing 419 guestrooms across 32 stories at 170 West 48th Street as IHG accelerated a brand that had already surpassed 100 open properties worldwide. The hotel represents one of the final new-build developments approved in Times Square, giving its opening unusual significance within a district where large ground-up hospitality projects have become increasingly scarce. Its design draws directly from New York's Prohibition-era speakeasies, combining sleek lines, saturated textures, warm illumination and intimate seating with contemporary accommodations measuring 140 to 280 square feet and incorporating walk-in showers, mini refrigerators, coffee makers, steamers and safes. The room inventory extends beyond conventional king and double configurations into bunk-bed accommodations, while selected rooms capture direct Times Square views from the tower. Above them, a 2,400-square-foot indoor-outdoor rooftop provides unobstructed panoramic Midtown views, a defining architectural asset that IHG identifies as unique among hotel rooftops within Times Square. The combination of a 2026 debut, 419-key scale, 32-story vertical profile, late-stage new-build status, Prohibition-derived design and unusually exposed rooftop established voco Times Square Broadway as one of IHG's most consequential recent introductions in New York.
The culinary program distributes the property's social life vertically, beginning with the Lobby Bar and Cafe, continuing through Carnegie Diner and Cafe on the second floor and culminating at voco Roof Bar above Times Square. Carnegie Diner and Cafe serves breakfast through dessert around an American menu built on burgers and New York comfort-food traditions, while the lobby shifts between morning coffee and evening cocktails within the hotel's principal arrival space. The rooftop operates from late afternoon into the night with an international drinks program, turning the building's highest public level into its strongest expression of the Prohibition-inspired social premise introduced below. IHG additionally incorporated a 24-hour fitness center and meeting spaces into the tower, allowing a very large room inventory to function alongside three distinct food-and-drink environments. The progression from street-level cafe through second-floor diner to panoramic rooftop gives the 419-room property a coherent internal rhythm, with New York dining culture, nightlife and verticality functioning as extensions of the same Times Square identity.
How to fold voco Times Square Broadway into your trip.
voco Times Square Broadway works as the anchor for an afternoon tracing the theatrical architecture, performance history and visual showmanship concentrated within the surrounding blocks.
Begin at Palace Theatre, opened in 1913 under vaudeville impresario Martin Beck and long regarded as the pinnacle of the American vaudeville circuit, where performing successfully became a career-defining achievement before the theater later shifted toward Broadway productions. Continue to Radio City Music Hall, where Edward Durell Stone and interior designer Donald Deskey created the 1932 Art Deco auditorium around an enormous 5,960-seat capacity, transforming architecture, lighting, murals and performance into a unified theatrical environment. Conclude at Rockefeller Center, where the complex developed during the 1930s under John D. Rockefeller Jr. into an unprecedented concentration of offices, broadcasting, art and entertainment, allowing the evening to resolve among the illuminated towers and plazas that made Midtown performance architectural. The progression moves from vaudeville ambition through Art Deco theatrical scale into Rockefeller Center's fusion of broadcasting, architecture and public performance, revealing the performance culture that gives voco Times Square Broadway its natural setting.
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