Grayson Hotel - The Unbound Collection, New York

Why you should experience Grayson Hotel - The Unbound Collection in New York, NY.

Grayson Hotel - The Unbound Collection is a textural hotel where Bryant Park's architectural gravitas, 5th Avenue polish, industrial memory and relentless creative reinvention converge within a contemporary tower conceived around New York's enduring tension between grit and glamour.

Set along West 39th Street near 5th Avenue and just steps from Bryant Park, the hotel rises 323 feet from a new-build site developed by Fortuna Realty Group, with PPA Architects assuming architectural responsibility in 2017 from original architect Nobutaka Ashihara and collaborating with Marcello Pozzi Architecture & Design on the interiors. Pozzi translated turn-of-the-century industrialization into a deliberately contrasting material vocabulary, setting exposed concrete ceilings and cool steel and glass against lacquered wood, rattan, gold accents and polished surfaces throughout the guestrooms and public spaces. The 296 accommodations extend that narrative through artwork curated by Indie Walls around New York historical sites, while selected rooms frame Bryant Park, Empire State Building, One Times Square and Lower Manhattan within a building whose concrete-and-glass façade makes its structural language unusually explicit. The result is a hotel where PPA's exposed architecture, Pozzi's raw-and-refined interiors and Indie Walls' city-focused collection turn Bryant Park's layered relationship with commerce, design and reinvention into the organizing idea of the property.

What you should know about Grayson Hotel - The Unbound Collection.

Grayson Hotel - The Unbound Collection is best known for opening in November 2022 as the first New York City property in The Unbound Collection by Hyatt, introducing the brand through a 296-room, purpose-built Midtown hotel whose architecture deliberately references the industrialization that reshaped New York around the turn of the twentieth century. PPA Architects records the project at 138,000 square feet and 323 feet tall, with George Kewin serving as principal in charge and Alex Furini as project architect after the firm inherited the commission from Nobutaka Ashihara in 2017, while Marcello Pozzi Architecture & Design developed an interior language based on unfinished concrete, steel, glass, lacquered wood, rattan and metallic accents. The Setting contributed to the new-build's interiors, and Indie Walls curated guestroom artwork centered on historical New York sites, extending the architectural concept from structural material into visual storytelling across the accommodation program. Four distinct food-and-beverage environments further embedded the hotel within its vertical architecture, placing Harta at street level, Bar Harta on the second floor, Tacalle within a concealed outdoor setting and Bar Cima high above Midtown, where the building's elevation opens sightlines toward the Empire State Building, One Times Square and both the East and Hudson Rivers.

Apicii founder Tom Dillon developed the property's original culinary program with MICHELIN-starred chief culinary officer Jonathan Benno, executive chef Mark Zuckerman and beverage director Kyle Tran, turning the hotel's restaurants into another expression of the cross-cultural exchange underlying its New York narrative. Benno and Zuckerman originally shaped Harta as a pan-Mediterranean brasserie through dishes including brodetto in tomato-saffron broth, black bass with artichoke, fennel, radish and vadouvan broth, and crème fraîche panna cotta with honey filo, while Dutch East Design oversaw the concepts and design across the restaurant collection. Bar Harta carried the Western Mediterranean theme into a second-floor terrace through Spanish, French and Italian small plates and a substantial by-the-glass wine program, while Bar Cima developed the upper floors around Latin cocktails, mezcal and an indoor-outdoor setting facing the Manhattan skyline. Apicii's four-part program turned the 323-foot tower itself into a culinary progression, moving from Harta's street-level brasserie through Bar Harta and Tacalle toward Bar Cima above Midtown while giving Pozzi and PPA's vertical architecture a parallel hospitality narrative.

How to fold Grayson Hotel - The Unbound Collection into your trip.

Grayson Hotel - The Unbound Collection works as the anchor for an afternoon tracing grand public architecture, private collecting and urban reinvention through the unusually concentrated cultural geography surrounding Bryant Park.

Begin at Stephen A. Schwarzman Building, where John Shaw Billings sketched the conceptual floor plan in 1897 before Carrère & Hastings won the architectural competition, 500 workers spent two years dismantling the Croton Reservoir, 75 miles of shelving were installed and President William Howard Taft presided over the May 23, 1911 dedication of what was then the largest marble building constructed in the United States. Continue to The Morgan Library & Museum, where Charles McKim's 1906 library for Pierpont Morgan became the architectural nucleus of an institution later expanded through Renzo Piano's $106 million 2006 project, which doubled exhibition space, connected three existing buildings through new steel-and-glass structures and became Piano's first completed New York commission. Conclude at Bryant Park, where Lusby Simpson won a 1933 Architects' Emergency Committee competition before Robert Moses implemented his French-garden-influenced plan with Depression-era labor in 1934, and where Daniel A. Biederman and Andrew Heiskell subsequently founded Bryant Park Corporation in 1980 before a four-year reconstruction culminated in the park's 1992 reopening. The progression moves from Carrère & Hastings' civic monument through McKim and Piano's discussion between collecting and architecture into Simpson, Biederman and Heiskell's successive reinventions of public space, revealing the same recurring cycle of construction, design and urban renewal that Grayson Hotel translates into contemporary hospitality.

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