Why you should experience The 55 by Le Mirage in London, England.
The 55 by Le Mirage is a refined boutique hotel where Bayswater's Victorian garden-square architecture, cosmopolitan heritage, residential elegance and proximity to Notting Hill converge within a sequence of white stucco townhouses on Princes Square.
Set along Princes Square near Kensington Gardens Square and just steps from Bayswater Station, the hotel occupies Nos. 33-36 within a planned residential composition begun in the 1850s as Bayswater expanded westward through formally arranged terraces and private gardens. Princes Square formed part of a larger Victorian development associated with property speculator George Wyatt, whose work helped establish the stucco-fronted residential character still defining this pocket of West London. The surrounding architecture developed through four-storey houses with basements and attics, projecting Ionic porches, continuous bombé balconies, Corinthian half-columns and richly modeled acanthus friezes, creating an unusually cohesive architectural setting around the garden. The result is a hotel where George Wyatt, Princes Square and the ornamental language of mid-Victorian Bayswater give contemporary hospitality a direct relationship with the district's nineteenth-century residential expansion.
What you should know about The 55 by Le Mirage.
The 55 by Le Mirage is best known for emerging from a major 2022 remodeling of 33-36 Princes Square as a 55-room boutique hotel and becoming the London hospitality expression of Le Mirage, the principal real-estate brand of Qatar-based Sharaka Holdings. The property's 55 individually designed rooms span Bayard's Standard Rooms, executive categories and suites within interconnected white-stucco townhouses, while the contemporary hotel positions itself between Bayswater and Notting Hill as Sharaka Holdings expands a real-estate and hospitality history extending beyond five decades. Le Mirage itself operates within a group whose portfolio now encompasses 34 companies, while Sharaka Holdings chairman Sheikh Abdullah Bin Ahmed Al Thani has overseen a period of international expansion and the wider organization currently manages an asset portfolio exceeding US$1 billion. The London property also represents a geographic extension of a Le Mirage hospitality platform whose international relationships have included Marriott International, with Sharaka Holdings and Le Mirage previously partnering on Four Points by Sheraton Doha and a 400-unit Marriott Executive Apartments project announced for Le Mirage City Walk. Tripadvisor awarded The 55 by Le Mirage Travellers' Choice in 2025 and again identifies the hotel as a Travellers' Choice property in 2026, placing the relatively young London hotel within the platform's highest-rated ten percent of listed hospitality businesses.
Sheikh Abdullah Bin Ahmed Al Thani provides the strongest proper-noun connection between the London hotel and the wider Sharaka Holdings story, leading a group whose principal Le Mirage brand developed from Qatar-based real estate into hospitality and an expanding international portfolio. Amer Fares, chief executive of Sharaka Holdings during major Le Mirage hospitality partnerships, joined Sheikh Abdullah and Marriott International executives in advancing the group's relationship with global hotel brands, including Alex Kyriakidis, then Marriott's president and managing director for the Middle East and Africa. Four Points by Sheraton Doha opened in October 2019 under a franchise agreement managed by Le Mirage Real Estate, while the separately announced Marriott Executive Apartments project connected Le Mirage City Walk with 400 apartments across five buildings. The 55 by Le Mirage consequently places Princes Square within a hospitality lineage connecting Sheikh Abdullah Bin Ahmed Al Thani, Amer Fares, Alex Kyriakidis, Le Mirage and Marriott International across the group's transition from Qatari real estate into internationally oriented hotel operations.
How to fold The 55 by Le Mirage into your trip.
The 55 by Le Mirage works as the anchor for an afternoon tracing Victorian artistic ambition, royal domestic history and modern design through Bayswater and neighboring Kensington.
Begin at Leighton House, where painter Frederic Leighton acquired his Holland Park plot in 1864 and commissioned his friend George Aitchison to create a purpose-built home and studio, later expanding it with the Arab Hall through collaborations involving William De Morgan, Walter Crane, Edgar Boehm and Randolph Caldecott. Continue to Kensington Palace, whose long royal history includes Queen Victoria's birth and childhood within the palace before her accession in 1837, carrying the afternoon from the private artistic world of Victorian London into the domestic setting of the monarchy. Conclude at Design Museum, founded by Terence Conran in 1989 and relocated to Kensington on November 24, 2016, where John Pawson reshaped the interior of the former Commonwealth Institute while OMA and Allies and Morrison directed the broader architectural project. The progression moves from Leighton and Aitchison's intensely personal artistic architecture through Kensington's royal history into Conran and Pawson's institutional culture of modern design, revealing the creative continuum surrounding The 55 by Le Mirage.
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