Why you should experience Chill Since '93 – Covent Garden in London, England.
Chill Since '93 – Covent Garden is pizza with attitude, a place where New York-style slices meet music, culture, and a sense of identity that goes beyond just food.
Set along New Row just steps from Covent Garden piazza, Leicester Square, and the edge of Soho, the location sits right in the middle of one of London's most fast-moving districts, but the moment you step inside, the tone shifts into something more defined, the space is compact, loud, and visually driven, with hip-hop influences, bold graphics, and a rhythm that feels tied to the music as much as the kitchen, it's not polished or restrained, it's expressive, creating an environment where the energy is part of what you're there for.
What you didn't know about Chill Since '93 – Covent Garden.
Chill Since '93 builds its identity around New York-style pizza, focusing on large slices, thin bases, and bold, straightforward flavors that prioritize satisfaction over reinvention.
The menu keeps things tight, pizza leads, supported by a few sides and drinks that fit the concept without distracting from it, what defines the brand is its cultural crossover, it doesn't present itself as just a food spot, it pulls from music, street culture, and nostalgia to create something more layered, the name itself reflects that, referencing a mindset as much as a time, this gives the experience a distinct personality, where the product is strong, but the identity is what makes it memorable, everything feels intentional, from the playlist to the visuals to the pacing of service.
How to fold Chill Since '93 – Covent Garden into your trip.
Chill Since '93 works best when you want something quick, satisfying, and full of character.
Slide in while moving through Covent Garden or between Soho and Leicester Square, it works especially well as a casual lunch, a late-night bite, or a stop between plans when you need something that hits fast and delivers, the space isn't built for long stays, it's about grabbing a slice, standing or sitting briefly, and moving on, keep your order simple, one or two slices is enough to get the full experience, the surrounding area keeps everything within reach, making it easy to jump straight back into the flow of the city.
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