Why you should experience Hotel Nhow London in London, England.
Hotel Nhow London is a rebellious design hotel where Shoreditch's creative experimentation, digital culture, British visual language and contemporary art collide within a deliberately unconventional interpretation of London.
Set along Macclesfield Road near City Road and just steps from City Road Basin, the hotel forms part of 250 City Road, the major Foster + Partners masterplan developed by Berkeley between Angel and Old Street. James Soane and Project Orange won the competition for the hotel interiors in 2016, developing the “London Reloaded” concept through a visual collision of punk, technology and familiar British symbols, including a Big Ben rocket sculpture, Cockney rhyming-slang tables, oversized golden bell lights and rebellious representations of British royalty. Elektra Lighting joined Project Orange on the lighting scheme, while EPR Architects and Box Architects contributed to the architectural delivery of the hotel within the wider Foster + Partners composition. The result is a hotel where Foster + Partners, James Soane, Project Orange and Elektra Lighting translate Shoreditch's creative irreverence into an exuberant piece of contemporary hospitality design.
What you should know about Hotel Nhow London.
Hotel Nhow London is best known for opening in January 2020 as the first British property from NH Hotel Group's nhow brand, introducing 190 rooms across nine storeys within a 102,310-square-foot hotel delivered by Willmott Dixon Interiors as part of the 250 City Road development. The £19 million fit-out brought together NH Hotel Group, contractor Willmott Dixon Interiors, EPR Architects, Box Architects, JLL and Project Orange, while the wider project team connected the hotel with Foster + Partners' masterplan and AXA Investments. Project Orange's winning concept emerged from a 2016 design competition and developed an interior language originally described as “Bru-Tech,” combining references to Brutalism and technology before evolving into the broader “London Reloaded” character presented at opening. The accommodation collection includes seven junior suites and a penthouse suite, while the MICHELIN Guide selected the 190-room property for its London hotel collection and identifies it as the nhow brand's first English expansion. NH Hotel Group's British debut for nhow, Project Orange's competition-winning interiors, the £19 million construction program, 190-room scale and MICHELIN Guide selection establish Hotel Nhow London as a substantial collaboration between international hospitality, British architecture and London design culture.
Portuguese chef Olivier da Costa introduced another named creative chapter through Guilty London, bringing his Guilty restaurant concept to Britain for the first time inside Hotel Nhow London and extending a restaurant portfolio developed internationally through concepts including Yakuza, SEEN and K.O.B. Guilty London replaced the hotel's earlier Bell & Whistle identity, whose opening culinary program was led by executive chef Attila Kalanyos around a flexitarian approach that placed vegetables at the center of dishes while treating meat and fish as additions. James Soane's visual style continues through the adjoining social spaces, where Project Orange integrated golden bell lighting, Cockney rhyming slang and digitally changing imagery into the hotel's interpretation of British pub culture. Together, Olivier da Costa, Attila Kalanyos, James Soane and Project Orange give Hotel Nhow London a creative genealogy extending from interior architecture into restaurant authorship and contemporary interpretations of London social culture.
How to fold Hotel Nhow London into your trip.
Hotel Nhow London works as the anchor for an afternoon tracing domestic design, modern Italian art and contemporary gallery culture through Shoreditch, Hoxton and Islington.
Begin at Museum of the Home, housed in almshouses constructed in 1714 from the legacy of Sir Robert Geffrye and purchased by the London County Council in 1911 before opening as the Geffrye Museum on April 2, 1914, initially concentrating on furniture and woodwork before developing its broader examination of domestic culture. Continue to Estorick Collection, where Eric and Salome Estorick's collection of twentieth-century Italian art occupies Northampton Lodge, a Georgian house constructed between 1807 and 1810 by Henry Leroux and transformed into the museum that welcomed its first visitors in January 1998, with Futurist works forming a particularly important part of the collection. Conclude at Victoria Miro, where the gallery founded by Victoria Miro in 1985 now occupies Wharf Road beside Regent's Canal and represents more than 40 international artists across its contemporary program. The progression moves from Geffrye's eighteenth-century almshouses through Eric and Salome Estorick's modern Italian collection into Victoria Miro's international contemporary program, placing Hotel Nhow London within the unusually dense design and artistic culture surrounding the City Road corridor.
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