Why you should experience Hôtel Toujours in Paris, France.
Hôtel Toujours is a fashion-minded boutique hotel where Porte-Dauphine's polished western Paris character, the permanence of wardrobe classics and a three-part design style converge inside an intimate 37-room house near Porte Maillot.
Set along Avenue de Malakoff near Rue Duret and just steps from Place du Général-Patton, the four-star property translates three enduring style references, Linen, Trench Coat and Havana Cigar, into distinct room identities rather than treating fashion as surface decoration. Natural tactile tones define Linen, tailored warmth shapes Trench Coat and deeper materials establish the Havana Cigar atmosphere, giving the accommodation program a coherent progression through fabric, color and mood. Thirty-seven rooms carry the concept across Classic, Superior, Deluxe, balcony, patio and connecting configurations, while vaulted Paris-stone spaces below introduce a contrasting setting for the property's pool, hammam and sauna. The result is a compact Porte-Dauphine hotel whose unusually disciplined design premise treats personal style as the organizing principle for the entire house.
What you should know about Hôtel Toujours.
Hôtel Toujours is best known for organizing all 37 guestrooms around three named identities, Linen, Trench Coat and Havana Cigar, using enduring wardrobe and lifestyle references as the conceptual foundation of its four-star address at 155 Avenue de Malakoff. Classic Linen rooms measure 14 square meters around natural, tactile tones, Superior Trench Coat rooms expand to 15 square meters, and the accommodation collection continues through larger Havana Cigar rooms as well as balcony, patio and connecting formats, preserving the same stylistic style across multiple plans. The property extends this material narrative below ground through Paris-stone vaults surrounding a swimming pool, hammam and sauna, creating a deliberate architectural contrast between the tailored guestrooms and masonry-lined wellness level. Hôtel Toujours also belongs to Hotels en Ville, a collection of independent properties, while its current environmental credentials include European Ecolabel certification FR/051/595 and Green Globe certification. The 37-room scale, three-part wardrobe concept, subterranean stone setting and affiliation with Hotels en Ville establish Hôtel Toujours through a combination of authored design and independent hotel identity.
Photographer Christophe Bielsa establishes a distinct visual interpretation of the Avenue de Malakoff property through Hôtel Toujours's commissioned photography, connecting the fashion-derived interiors with a named creative practice devoted to portraiture and interior imagery. Stylist Nathalie Julio develops the same visual language through Julio & Co, with Hôtel Toujours formally crediting her alongside Bielsa and thereby extending the Linen, Trench Coat and Havana Cigar premise from physical interiors into the property's editorial presentation. Hotels en Ville places that authored character within an independent hospitality collection whose shared structure encompasses Hôtel Toujours, while the property's European Ecolabel FR/051/595 provides a formally recognized credential alongside its design program. Together, Christophe Bielsa, Nathalie Julio, Julio & Co and Hotels en Ville reinforce a continuous character in which styling, photography and independent hotel culture extend the wardrobe concept beyond the 37 guestrooms themselves.
How to fold Hôtel Toujours into your trip.
Hôtel Toujours works as the anchor for an afternoon tracing Asian decorative arts, early modern architecture and private cultural patronage through western Paris.
Begin at Musée d'Ennery, where Clémence d'Ennery assembled thousands of Chinese and Japanese objects during the nineteenth century and architect Olive adapted her mansion with purpose-built vitrines to display ceramics, lacquerware, netsuke and other works from the collection. Continue to Maison La Roche, designed by Le Corbusier and Pierre Jeanneret between 1923 and 1925 for banker and modern-art collector Raoul La Roche, where the gallery and architectural promenade became an early demonstration of ideas that would shape Le Corbusier's mature work. Conclude at Fondation Louis Vuitton, commissioned by Bernard Arnault and designed by Frank Gehry as an assemblage of glass sails rising beside the Bois de Boulogne, opening in 2014 as a permanent institution for modern and contemporary art. The progression moves from Clémence d'Ennery's nineteenth-century collecting through Le Corbusier and Pierre Jeanneret's architectural experimentation into Frank Gehry and Bernard Arnault's twenty-first-century cultural project, creating a design-centered sequence around Hôtel Toujours.
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