Why you should experience Beige Alain Ducasse in Tokyo, Japan.
Beige Alain Ducasse is an exacting French restaurant where Ginza's fashion heritage, Alain Ducasse's Mediterranean-rooted cooking, Chanel's design lineage and exceptional Japanese produce converge inside Peter Marino's tailored dining room above the Chanel Ginza flagship.
Set along Chuo-dori near Harumi-dori and just steps from Ginza Yonchome Crossing, the restaurant occupies the tenth floor beneath a rooftop terrace, with Marino extending Chanel's visual codes through beige upholstery, dark carpeting, quilted textures and restrained geometric detailing. Ducasse's cuisine draws on vegetables, seafood and Japanese ingredients, allowing seasonality and provenance to shape preparations grounded in contemporary French technique. Dessert carries the collaboration into another register through the Carré Chanel, a chocolate-and-praline composition modeled on the house's quilted handbag and marked with the interlocking double-C. The result is a Ginza restaurant where two French houses maintain distinct creative roles inside a collaboration sustained at the same address for more than twenty years.
What you should know about Beige Alain Ducasse.
Beige Alain Ducasse is best known for opening on December 4, 2004 as a collaboration between Chanel and Alain Ducasse, occupying the upper level of Chanel's new Ginza flagship after the building itself debuted that month. Karl Lagerfeld supported the project from Chanel's creative side, Peter Marino designed the restaurant and Alain Ducasse established the culinary direction, joining three major figures from fashion, architecture and gastronomy within a single commission. Ducasse entered the project after becoming the first chef to hold three MICHELIN stars simultaneously at three restaurants in 2005, with establishments in Monaco, Paris and New York placing his organization among the most internationally expansive French restaurant groups of the period. Beige entered the inaugural 2008 MICHELIN Guide Tokyo with one star and advanced to two stars in the 2009 edition, retaining that distinction for subsequent years. The restaurant closed temporarily in April 2024 for its first major renovation in two decades and reopened on June 12, 2024 with Marino again responsible for the interior. Kei Kojima, who had worked with Ducasse since 2008 and led Beige from 2010, became executive chef of Ducasse Paris in Asia in 2016; Takahiro Noguchi assumed the Beige executive-chef position in April 2026 after fifteen years leading Benoit Tokyo.
Peter Marino's 2024 renovation preserved beige as the room's governing tone but altered the physical experience through new furnishings, Chanel-associated detailing and stronger visual connections with the terrace above Ginza. The dining room continues into Le Jardin de Tweed, a rooftop garden whose clipped planting patterns reference the woven structure of Chanel tweed and place greenery above the dense Chuo-dori streetscape. Pastry chef Sylvain Constans gives the restaurant another direct line into Ducasse's organization, with chocolate from Le Chocolat Alain Ducasse Manufacture in Tokyo appearing across desserts and petits fours. Carré Chanel remains the clearest meeting point between the two houses, translating the geometry and quilting associated with Chanel into a composed chocolate dessert without turning the wider menu into fashion-themed novelty. Noguchi's 2026 arrival adds another internal connection across Ducasse's Tokyo restaurants, moving a chef who helped open Benoit in 2005 and led its kitchen from 2011 into the flagship Chanel collaboration twenty-one years after his first work within the group.
How to fold Beige Alain Ducasse into your trip.
Beige Alain Ducasse works as the dining destination within a Ginza route connecting Yoshinobu Ashihara's postwar commercial architecture, Shiseido's century-long investment in art and design and the theater that has anchored kabuki in the district since the Meiji period.
Begin at Ginza Sony Park, whose permanent building opened on January 26, 2025 after a redevelopment process that replaced Yoshinobu Ashihara's 1966 Sony Building. The original structure introduced a terraced vertical promenade known as the Sony Square, and the new exposed-concrete building preserves that circulation principle through stacked public floors extending from three basement levels to a deliberately low roofline facing Sukiyabashi Crossing. Continue to Shiseido Gallery, whose institutional history reaches to 1919 when Shiseido opened its first gallery in Ginza under company president Shinzo Fukuhara. The present exhibition space occupies the basement of the 2001 Tokyo Ginza Shiseido Building, continuing a program that has presented Japanese and international contemporary art alongside a corporate design culture extending through photography, typography, packaging and advertising. Conclude at Kabukiza, first opened in 1889 under journalist and playwright Fukuchi Genichiro and rebuilt repeatedly after fire, earthquake and wartime destruction. Isoya Yoshida designed the 1951 postwar theater, whose architectural character guided the fifth Kabukiza completed in 2013 by Mitsubishi Jisho Sekkei with Kengo Kuma and Associates beneath the 145-meter Kabukiza Tower. Beige Alain Ducasse closes the progression on Chuo-dori, where Chanel and Ducasse have maintained their own twenty-year collaboration above Ginza since December 2004.
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