Brazilian greeting kiss etiquette.
In Brazil, closeness starts the moment you say hello.
If you’re visiting for the first time, don’t be surprised when someone leans in for a kiss on the cheek. It’s not flirting — it’s just the Brazilian way of saying hi. Greeting with a kiss (or two… or even three) is part of everyday life. It shows warmth, friendliness, and connection — even with people you’ve just met.
So… how many kisses?
It depends on the region.
- Some parts of the South: three kisses (yes, really). If you’re unsure, just follow the other person’s lead.
- São Paulo: one kiss on the right cheek.
- Rio de Janeiro: two kisses, one on each cheek.
It’s not romantic.
- Cheek kisses here are social, not intimate.
- They’re common between friends, family, and even new acquaintances.
- Men often shake hands with other men, but men and women — or women with women — will usually kiss hello.
Why it matters.
- Physical closeness reflects Brazilian culture’s openness and warmth.
- It’s a way to make people feel welcome from the very first moment.
- Skipping the kiss might seem cold or distant.
Tips for visitors.
- Smile and relax — this is a casual, kind tradition.
- Don’t pull back or freeze; it may feel new at first, but it’s completely normal here.
- If you’re unsure, let them start and simply mirror their movement.
Bottom line.
In Brazil, a kiss on the cheek isn’t just a greeting — it’s the start of connection. Learn the local rhythm, and you’ll fit right in.
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